“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”
– Tim Ferriss | Author, Entrepreneur, and Host of The Tim Ferriss Show (over 300M downloads on iTunes and selected by Fortune Magazine’s Term Sheet as their top business podcast)

A strong personal brand and digital portfolio have become non-negotiable elements for career success. These elements are no longer confined to top-tier executives and celebrities.

Being strategic about your personal brand — no matter your organisational level — enables you to be the master of your destiny, unlock yourself from the confines of your organisation’s four walls, and unleash yourself to become a global citizen.

It’s not just about your next job — it’s about the long-term brand you are forging. It’s not just about updating your social media profile and your résumé — it’s about continuously developing fresh content that will build credibility and relevance, enabling your personal brand to withstand the pressures of this exponential world. It’s about being digitally visible 24/7, so that you can build influence within organisations and attract new opportunities as they arise.

Don’t let Google dictate who you are. Own your brand.