What happened the last time you Googled yourself? Did you appear on the first page of search results? And did the search results pleasantly surprise you, or did they leave you a little concerned?
According to an AVG study, 92% of children in the USA under the age of two already have a digital footprint. The question is no longer whether you have a personal brand or not, but whether you choose to guide and cultivate it or allow it to be defined on your behalf.
In today’s rapidly evolving information-age, companies are turning to digital search strategies as a means of selecting the best people. Executive recruiters are conducting comprehensive digital investigations before meeting with candidates – and these searches aren’t limited to LinkedIn; recruiters are now scouting the internet for authentic information about candidates – this includes information on Facebook, Twitter, Instagram, and more.